Hey, I'm Joe.
I do product.
Mostly onboarding, getting people from sign-up to actually using your product. I've worked on it for companies with users in Canada, the US and Mexico.
What I care about
Honesty
I'll tell you what I actually think, even if it's not what you want to hear.
Authenticity
I'm the one doing the work. You won't get handed off to someone else after the first call.
Ownership
I want to be measured on results, not on how many docs I wrote.
Users first
I look at what people are actually doing in your product before I have an opinion.
Keep it simple
Short docs and plain language. If it takes a page to explain, it's probably not clear yet.
Ship it
I'd rather get something small in front of users this week than plan for a quarter.
10X
client sign-ups in the first month at a talent marketplace
+60%
more verified businesses year over year on a local social network
$2.3M
in GCV within 7 months of launching self-serve
I only do onboarding.
- People start signing up and drop off before they finish.
- Verification steps lose good customers.
- People create an account and never come back.
Probably worth a call if:
- You're launching self-serve and need sign-up to work from day one.
- You're adding ID or KYC checks and don't want to lose people.
- Sign-ups dropped and nobody's sure why.
- Nobody on your team really owns onboarding.
- You're expanding into Canada, the US or Mexico.